An iconic chocolate factory is to become the site of 1,386 homes in west London.
The Nestle’s factory at Hayes once made Milkybars but closed in 2015.
Now developers Barratt are reimagining the site as a new neighbourhood, retaining the factory’s Art Deco facades and entrance way while original features such as staircases and machinery will be incorporated into the new apartment blocks.
At its highest point of production in the 1950s, the Hayes factory employed more than 2,000 people, churning out the chocolate bar made famous by adverts featuring a cherubic blond cowboy and the iconic phrase “the Milkybars are on me”.
The new development will be close to a new Crossrail station that is expected to be open in 2020. It will include more than seven acres of green space and walking trails, while the existing canal towpath is to be upgraded. Workspace for small businesses will form part of the project.
The original factory was established by Eugen Sandow, a strongman who made his fortune in early Hollywood starring in Charlie Chaplin films.
He retired in 1913 and set up the Sandow Cocoa Works. Nestle bought the factory from him in 1929, establishing its first production site outside of its native Switzerland.
The new Barratt site will be named Hayes Village.
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